Review of related literature and studies about advertising

The two main issues considered in this review are the evidence for the ability of these NPs to penetrate the skin to reach viable cells and the potential toxicity exerted by them.

Review of related literature and studies about advertising

Page 12 Share Suggested Citation: Overview of Social Media. Uses of Social Media in Public Transportation. The National Academies Press.

Review of related literature and studies about advertising

It includes a brief description of social media, highlights how government uses social media, presents the demographics of social media users, and describes approaches to measuring the impacts of these applications.

What are Social Media? Social media is a term that refers to a number of web-based applications through which users interact with one another. Social media applica- tions encourage users to share their experiences, opinions, knowledge, and sometimes their locations.

These connections can contribute to a sense of engagement or loyalty among social media users. Figure 2 compares the characteristics of traditional media and social media.

As the figure shows, traditional media approaches are centralized and focus on delivering one or more messages to customers. Social media methods are collaborative and rely on sharing information and soliciting feedback for their effectiveness.

Using social media, such as YouTube and Twitter, organizations can post information that individuals can share, comment on, and sometimes modify 1. Following are examples of social media platforms commonly used by transit agencies.

All quotations from social media sites were accessed from public posts between July and June Spelling and typographical errors were corrected. A glossary of social media terms can be found at the end of this report.

Agencies and officials at all levels of government, from city hall to the White House, use social media. LinkedIn, Facebook, and Twitter were the most commonly used web-based tools among these agencies 2.

The Urban Transportation Monitor surveyed transporta- tion organizations about their use of social media 3. Twitter was most commonly used for brief communications and service updates. Facebook was used for announcements and service updates, but also for meet- ing notices, community-building, and branding.

YouTube videos covered a wide range of topics, including how-to-ride chapter two literatUre revieW: Among transit agencies, reasons for using social media typically fall into five broad categories, which are summarized here.

Figure 3 illustrates some examples. Twitter is exceptionally well suited to providing service alerts, and many transit operators use it for this purpose.

Blogs and Facebook also allow organizations to update readers about a board meeting, a fare increase, or a new route. For example, the Toronto Transit Commission uses Twitter to relay service updates, whereas MTA uses Twitter to remind the public about scheduled board meetings and to direct them to a live webcast.

Public information Many transit organizations use social media to provide general information about services, fares, and long-range planning projects. For example, the Regional Transportation Commis- sion of Southern Nevada posted a YouTube video to showcase the features of its new fleet of double-decker buses, and the Utah Transit Authority is one of several agencies to use social media to highlight local destinations and events that can be reached by transit.

At the federal level, U. Transportation Secretary Ray LaHood uses Twitter, Facebook, YouTube, and his Fast Lane blog to provide information about department initiatives; periodically he answers constituent questions about federal transportation policy through YouTube.

LA Metro sets up Facebook pages for specific long-range projects and sends out live tweets during public meetings. These connections can take many forms, but the goals are the same: Louis posts photographs of community events, such as a bus-painting day at a local elementary school, on its Flickr page.

Organizations used blogs to promote more in-depth discussion, while LinkedIn was used for net- working and recruiting purposes. Why USe Social Media? A survey conducted for FHWA had similar find- ings 5. State departments of transportation reported using Web 2. A few agencies also used collaborative Web 2.

In Virginia, Hampton Roads Transit set up a LinkedIn site that allows current employees to connect with one another and enables potential employees to learn more about the organization, whereas Tulsa Transit has used Twitter to announce job openings.Peer-reviewed evidence-based information in neuroscience research and practice, including psychiatry, neurology, psychology.

Review of Related Literature and Studies Media and TV "Communication remains God's great gift to humanity without which we cannot be truly human, reflecting God's image." (CaƱaberal, , 44) Freedom of speech is a right of individuals as they possess their own free will.4/4(15).

Human Subject Regulations Decision Charts February 16, The Office for Human Research Protections (OHRP) provides the following graphic aids as a guide for institutional review boards (IRBs), investigators, and others who decide if an activity is research involving human subjects that must be reviewed by an IRB under the requirements of the U.S.

Department of Health and. Rhodiola, or arctic root is considered an adaptogenic herb - it acts to increase resistance to stress, without disturbing normal biological functions.

Yet there is a paradox: Though magazine publishers have to fight harder for advertiser dollars, magazine media, particularly in the print format, consistently perform well in. About this journal.

Journal of Telemedicine and Telecare provides excellent peer reviewed coverage of developments in telemedicine and e-health and is now widely recognised as the leading journal in its field. Contributions from around the world provide a unique perspective on how different countries and health systems are using new technology in health care.

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